Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to register conversions on your website. It's easy to set up and much less vulnerable to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on an internet site, using pixels, is having trouble with transforming browser privacy policies. This indicates that the data being sent to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is an extra safe and secure alternative that assists to bypass these limitations, as it's packed from your own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security procedures. This supplies extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables services to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.
Conventional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these limitations and supply exact, constant information that is less prone to interference.
This kind of monitoring likewise permits businesses to track conversions that occur beyond the website, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trustworthy for companies looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables organizations to control information payloads prior to it reaches 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as various browsers and systems increasingly alter just how they deal with cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place outside of your site.
Furthermore, server-side monitoring enables you to capture individual information straight by yourself web servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of instructions that tells your web site's web server what occasions to videotape. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that makes use of a tiny item of code on your page to accumulate information from customers.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and offers companies much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more exact data and helps make attribution analytics certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring constraints imposed by browsers and ad blockers.