Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side monitoring as a way to enhance their data collection procedures. While it needs more technical knowledge than regular GTM and may present added costs, it can cause better accuracy and even more reputable information
Pixel tracking uses a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, using pixels, is having difficulty with changing internet browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it must be.
Server-side monitoring is a much more protected option that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, implying it's less likely to be influenced by advertisement blockers or other safety and security steps. This provides more exact information and a much more complete image of customer trips across channels.
In addition, this sort of monitoring allows businesses to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based tracking. This adaptability gives marketing experts a lot more ownership over the data they send out, and makes it much easier to adhere to various information legislations. It's also a whole lot much less prone to fraud, as it's harder for illegal actors to manipulate the system by modifying the postback URL.
2. Better control over information.
Server-side tracking permits services to gather and enrich information before sending it to third-party analytics/advertising systems. This boosts data efficiency and accuracy, which can help marketing experts make more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular data that is less at risk to interference.
This sort of tracking likewise permits companies to track conversions that happen outside of the site, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more reputable for organizations seeking to adapt to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls before it reaches 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and platforms progressively change how they manage cookies. As an example, in iOS 14, Safari will just deliver first-party cookie data and will certainly not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your website.
In addition, server-side monitoring allows you to catch customer data straight on your own web servers. This removes dependence on 3rd parties, which can be vulnerable to breaches and privacy violations.
A server-side tracking system is a collection of guidelines that informs your website's server what events to tape. best performance marketing tools This information is after that sent to analytics tools like Google Analytics and Facebook Business. It's also utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little item of code on your web page to gather information from customers.
4. Less complicated to implement
Server-side tracking is a data collection process that occurs on the web site's very own server, bypassing web internet browser constraints. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the scope of data management and provides companies a lot more control over transmission, making it usually more dependable. Because of this, it's much less vulnerable to information difficulties caused by points like a busted link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing devices on the server. This permits you to have even more precise data and helps make certain conformity with privacy guidelines such as GDPR. Furthermore, it also prevents the tracking limitations enforced by browsers and advertisement blockers.